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Lubricants Marketing Advisor

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Date: 21 May 2025

Location: Alexandria Head Office, Victoria, Australia

Company: Ampol

  • Located in Alexandria, NSW 

  • Permanent fulltime | Hybrid opportunity 

  • Diverse role covering content, social media and sponsorships 

  

 

About Ampol 

 

Ampol has been proudly fuelling Australia since 1900, from humble beginnings, through 120 years of growth and change. We are the operational heart of the business, responsible for the refinement and distribution of petrol and petroleum products. Our operations span the country and working with us will provide you with the opportunity to meet a diverse team of experts who help make Ampol the energy supply chain leader it is today.   

This purpose reflects our commitment to delivering value for our customers and our people now, through safe, reliable, and competitive operations. As we look to the future, we will continue to innovate through new energy and fuel solutions to deliver on powering better journeys, today and tomorrow.   

  

 

About the role: 

 

A great opportunity for an experienced Marketing Advisor to join Lubricant marketing team based in our Alexandria Head Office. Reporting to the Lubricants Product Marketing Manager, you will play a key role in the development and execution of lubricants marketing plans for Ampol and Mobil lubricants.  

A dynamic marketer to take the wheel and lead the execution of our Customer Value Proposition (CVP) across both B2B and B2C (Retail) channels.  You’ll be at the forefront of delivering compelling marketing campaigns, creating standout content and product collateral, managing vibrant digital channels, bringing sponsorships to life, and orchestrating events and projects that power our Lubricants Sales & Marketing strategy. 

 

 

Key responsibilities 

 

  • Develop and execute marketing plans to support customer value propositions across key industry segments 

  • Align initiatives with Ampol’s broader B2B marketing strategy in collaboration with internal stakeholders 

  • Produce and maintain high-impact marketing content including case studies, proof of performance (PoP), brochures, and videos 

  • Ensure accurate execution of lubricant branding in all materials, following brand guidelines and ensuring compliance across the network 

  • Manage and optimize digital platforms including social media, websites, and product selector apps 

  • Lead motorsport sponsorship activations and manage contract entitlements and brands across various sponsorship landscapes -occasional weekend and interstate travel required 

  • Coordinate key marketing events and conferences, whilst providing support and guidance for Distributor Partners in-field marketing activity and promotions.

  • Develop effective retail promotions and in-store point-of-sale materials to build Mobil lubricant brand awareness across retail sites 

  • Assist in creating sales motivation programs, training materials, and documentation to support key sales and marketing initiatives 

  • Deliver monthly reports on key marketing KPIs, identify performance trends, and recommend improvements 

 

  

About you: 

 

A dynamic and experienced marketing professional who can hit the ground running in a fast-paced, multifaceted role. You are highly adaptable, well-organized, and confident in managing multiple priorities simultaneously. An industry background in lubricants, retail, automotive, parts and accessories, or industrial marketing is desirable.  You have strong foundational marketing skills, a proactive mindset, and the ability to thrive in a constantly evolving environment. 

 

 

Key skills and experience: 

 

  • Degree in marketing, communications or relevant business field 

  • Experience in B2B/Industrial/Retail and Automotive industry is desirable 

  • Sponsorship management  

  • Excellent internal and external stakeholder relationship management 

  • Strong strategic thinking, planning and execution 

  • High attention to detail 

  • Excellent communication skills (verbal and written) 

  • Project management and digital marketing experience 

  • Proficient in MS office 

  • Experience Adobe Create Suite in Design and/or Photoshop is desirable  

  

 

Our benefits: 

  

  • Our total remuneration is competitive. This is across base salary, a performance incentive, employee share offers and a 25% discount on Fuel for two privately used cars! 

  • Access to Ampol's Benefits & Recognition platform: providing you access to retail discounts and cashbacks at over 500+ retailers in Australia that assist with everyday living expenses. 

  • We value recognition.  We have an internal recognition platform amplifying the achievements of those who do great work and demonstrate our capabilities and values. 

  • Career development and learning opportunities including LinkedIn Learning and other tailored training solutions. 

  • Paid Parental Leave - up to 12 weeks paid Parental leave, and up to a year off (unpaid). In addition to the 12 months of unpaid parental leave, employees may apply for a further 12 months of unpaid parental leave (a total of 24 months for each birth) 

  • BabyCare Package - financial and flexible support for parents transitioning back to work. 

  • Need some wheels? Novated Lease options are available. 

  • Invest in your future with the Employee Share Scheme 

  • Leave Options – We offer wellbeing leave and leave purchasing   

  • Care for your Community. Spend one paid day a year volunteering with one of our Ampol Foundation partners.  

  

 

We’re an equal opportunity workplace. We not only embrace diversity and inclusion; we celebrate what makes you unique. We welcome applications from people of all ages, cultural backgrounds, and diverse sexualities and genders (including if you identify as transgender). We also highly encourage Aboriginal and Torres Strait Islander peoples to apply for roles with Ampol. 

  

Want to take your career to the next level? Apply today. Applications close 17 June 2025